HACKENSACK, N.J. — Unretouched photographs of Hackensack High School graduate Barbie Ferreira posing poolside in a pink bikini are paying off big-time for an American Eagle body-positive campaign.
Sales have surged 20% since the brand's swimwear line launched #AerieREAL in 2014, Huffington Post reports.
The advertising shift was meant to celebrate women's naturally beautiful bodies without Photoshop, Cosmopolitan reports.
Having her images published unretouched was "very important," the size-12 Ferreira said in a campaign interview with Aerie.
“We cast Barbie because she’s got nothing to hide, she’s strong and beautiful — she embraces her real self, which is the spirit of the Aerie Real message,” Global Aerie President Jen Foyle told Refinery29.
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