HACKENSACK, N.J. -- The Hackensack University Medical Center Foundation and New York Football Giants launched a new fundraising campaign, Eli’s Challenge, as part of its successful Tackle Kids Cancer initiative.
Two-time Super Bowl MVP Eli Manning has pledged to match grassroots donations to Tackle Kids Cancer, dollar-for-dollar, up to $100,000. The announcement coincides with Tackle Kids Cancer’s first anniversary. In just one year, it has raised more than $2.5 million for programs and services at the Children’s Cancer Institute, part of the Joseph M. Sanzari Children’s Hospital at HackensackUMC.
The successful campaign has motivated people to get involved, highlighted by various community fundraising efforts hosted by scout troops, school and youth teams, police departments, and other community groups. One of these efforts was coordinated by Becca, a “Most Valiant Patient.” After her cancer diagnosis, her scout troop rallied to raise more than $300 for Tackle Kids Cancer through bake sales and penny collections.
Manning was inspired through these efforts, and decided to rally people to the cause with his matching gift. “It is truly inspiring to see how many community groups have held bake sales, car washes and other fundraisers for this cause, and I want to challenge more of them to join our team,'' Manning said.
By visiting TackleKidsCancer.org/Eli, teams can be formed and begin fundraising right away. Manning will match the funds raised by these community groups.
The Children’s Cancer Institute at HackensackUMC consists of clinicians and researchers specializing in pediatric cancer. It has more than 100 active oncology and transplant clinical trials currently open.
For more information on partnering with HackensackUMC and the New York Giants, visit www.TackleKidsCancer.org.
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