HACKENSACK, N.J. -- A workshop on achieving the best results through email marketing will be held on Wednesday, July 27, at the Bergen County Administration Building.
Becky Livingston, the President of Penheel Marketing in Closter, will direct the workshop. She has more than 25 years of experience in marketing and technology and her business specializes in social media and digital marketing for CPAs. She is also an adjunct professor, author and speaker.
Workshop students will learn how to evaluate if their campaign is working, if recipients read or delete emails, how many people click on links and visit websites, how to build creative campaigns, methods for achieving high click-through rates, regulations for commercial emails and more.
The workshop runs from 6:30-9:30 p.m. Registration is $25 in advance and $35 at the door. Click here to register.
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